1.

Volkswagen:  “Use the FORCE, young car owner”

A wildly popular commercial, Volkswagen’s Darth Vader was a huge success.  It was funny, well made and had iconic references to Star Wars — what more could you ask for?

2.

Eminem & Chrysler:  “Detroit’s two biggest names”

It starts with an intro of “Lose Yourself” from his hit movie 8 Mile; it’s simplistic, serious view of the Detroit life for which Eminem has become famous gave the viewer a chilling, honest feeling.  A perfect example of how being simple can be most effective.

3.

Doritos:  “Finger lickin’ good!”

The past two Superbowls, Doritos has had hit or miss commercials as it attempts to implant itself as an NFL staple.  This one, in particular, was arguably the best they’ve created.  Funny and weird makes for an interesting take — like a Jim Carey film.

4.

Bridgestone: “REPLY ALL”

Bridgestone has been fairly quiet in the Superbowl commercial world, but this year they stepped it up.  An interesting, unrelated way to present car tires, it’s an office nightmare!  “REPLY ALL” can only lead to trouble.

5.

CareerBuilder.com:  “Monkeys!”

Careerbuilder.com delivered a laugh with an unusual take on employee relations in the parking lot — using monkeys.  With success in the past, Careerbuilder delivers another laugh, and let’s be honest…nothing’s funnier than monkeys in suits!