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Latest Posts - Social Media
The 10 Keys to Social Media Success
Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips … [Continue Reading]
Stand Out in Local Search Directories
A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories … [Continue Reading]
Social Media Marketing in Times of Tragedy
If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The … [Continue Reading]
Local Search Engine Optimization
Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses … [Continue Reading]
Is Facebook Worth the Effort for Small Business?
I’m a big advocate of social media, including Facebook, but whether or not it’s right for your business depends largely upon what you expect it to do and the type of business you’re in. Having been active in social media in the B2B space for the last several years, I … [Continue Reading]
CTCA hosts Blogger Summit
Cancer Treatment Centers of America® (CTCA) will be hosting its 2013 Blogger Summit on March 22-23 at the organization’s Western Regional Medical Center in Goodyear. The event will span two days, with an agenda of events and speakers that will provide bloggers with valuable information about what’s happening on the … [Continue Reading]
Is Google+ Better for Business than Facebook or Twitter?
In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms … [Continue Reading]
4 Keys to effective Small Business Blogging, Social Media
A week or so ago I gave some marketing advice to a small business owner trying to promote his fly-fishing lodge. It’s an incredible lodge, with access to world-class private fishing as well as being nestled smack dab in the middle of a National Forest—the perfect spot for a fly-fishing … [Continue Reading]
Technology expands meeting and conference industry
We don’t catch up over coffee anymore, we catch up on Facebook. Technology has changed the way we date, invite people to parties, and even watch TV. It’s only natural that technology will change the face of business meetings and conferences. “As a chapter and in addition to our website, … [Continue Reading]
Pope’s on Twitter – If You’re Marketing, You Should Be, Too
His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in … [Continue Reading]
10 Tips to Write a Social Media Policy in Business
Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk. Thus, it is critical for a business owner to create and implement a strong social … [Continue Reading]
Home builder uses social media to attract buyers
Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers. In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member … [Continue Reading]