Category: Marketing
Studies Show That Every Dollar Invested In Tourism Returns At Least Double That Amount
Forests of Saguaro cacti lit by fiery red and orange sunsets, gun-toting cowboys staging shoot-outs, and the Grand Canyon’s striated walls looming over the Colorado River. One would think these distinctly Arizona images could sell themselves. Unfortunately, Arizona’s tourism industry … Continue reading
Arizona Launches Innovative Media Campaign To Bring Back Tourists
Arizona has gotten a bad rap as of late, with the added national backlash from the passage of SB 1070 making it even tougher for the state to climb out of the recession. But the Arizona Office of Tourism is … Continue reading
New Year, New Business Ideas!
While working away on planning your New Year’s resolutions, perhaps a consideration for your personal goals is to reach out professionally for new, fresh ideas that make your business work better. We have witnessed the biggest recession in decades, borderline … Continue reading
Phoenix Auction House Spends Time In The Television Limelight
From businesses to bulldozers, anything can be sold at auction — and all with the trademark bang of a gavel. Deb Weidenhamer and her Phoenix-based company, Auction Systems Auctioneers & Appraisers, brought the fast-paced world of auction houses to the … Continue reading
5 Tips For Creating Cost-Effective Marketing Materials
Don’t work harder: Market smarter It’s time for that marketing brochure to be updated or to create a direct mail campaign to generate new business, but you are questioning the expense. Before you even begin, there are key considerations that … Continue reading
Bargains Fuel Groupon’s Success With Business Owners And Consumers
Since its launch in Nov. 2008, Groupon.com has grown to become a phenomenon – both in the business world and among people searching for a steal. Groupon.com uses the power of a group to get products and services at a … Continue reading
Meetup Menagerie
September’s Picks Arizona Camping Club & Outdoor Adventure Group Members: 1074 Number of Meetups to date: 284 Founded: July 31, 2006 Star Rating: 5 Arizona Winebats Members: 1391 Number of Meetups to date: 137 Founded: Jan. 20, 2008 Star Rating: … Continue reading
Go Green With Government Tax Incentives
The increased cost of energy, the country’s dependence on foreign oil and the environmental impact of current energy use have inspired many companies to “go green.” Federal and state governments are expanding tax credits, tax incentives and grant programs to … Continue reading
2010 BOB Awards: Advertising, Marketing & Media
The following companies won the Gold, Silver and Bronze rankings in the Advertising, Marketing & Media category of the 2010 Best of the Best Awards. 2010 Best Of The Best Awards: Advertising, Marketing & Media KPNX-TV, Channel 12 Television Stations … Continue reading
How To Get The Most Out Of Social Media
“Are you taking advantage of Web 2.0?” This question has been circulating throughout the business world regarding the online world of mass collaboration and consumer-generated content. Web 2.0 is redefining public relations, marketing, communications and branding for businesses worldwide. Nielsen’s … Continue reading
The Meetings Industry Is On The Offensive To Counter Negative Perceptions
When individuals and organizations meet, solutions are created, ideas are shared, business initiatives are crafted and skills are learned. Such meetings are crucial to North American business success, even more so in a dynamic, faltering, global economy. In an increasingly … Continue reading
Web 2.0 Offers Companies A New Way To Conduct Business
Those unable to offer a clear definition of Web 2.0 are not alone. Even computer industry experts have a hard time agreeing on exactly what it is. “The reason why there are so many different opinions is because the term … Continue reading
300×250 Medium Rectangle
Business Polls
Loading ...300×250 Medium Rectangle
Infographic
300×250 Medium Rectangle 3
A Day In The Internet