Category: Marketing
Get Your Ads Noticed, And Other PR Lessons
How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers through the door. For companies touting consumer-related products and services, … Continue reading
Social Media: Turning Tweets Into Tourists
Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For … Continue reading
Integrate Grows And Gives
Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time, the company is holding a food drive to help restock … Continue reading
Tweetup Parties Create Buzz For Your Business
From hashtags to reality, companies everywhere are hosting tweetup parties to create immediate buzz about their business. As there are just certain things you can’t say in 140 characters or less, local businesses, large and small, are finding that Twitter … Continue reading
CCG Catalyst Hires Connor As Senior VP, COO
Phoenix-based CCG Catalyst, a bank consulting firm providing strategic direction for financial institutions, has named Susan Connor as senior vice president and COO, focusing primarily on daily operations, marketing and public relations. She also directs the company’s business development practice, … Continue reading
Matt Owens Earns Phoenix ‘Ad Person Of The Year’ Award 30 Years After Father
Matt Owens, partner at Owens Harkey Advertising, was awarded the highly sought-after J. Terry Groener “Ad Person of the Year” award by the American Advertising Federation’s Phoenix Chapter. Owens Harkey Advertising is a full-service advertising agency in Phoenix. Owens was … Continue reading
Consumer Behavior Sparks Ideas For New Products, Expanding Markets
Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or it can be as simple as taking something already in … Continue reading
FASTSIGNS Launches New Brand Initiative
FASTSIGNS of Scottsdale, the local visual communications/sign and graphics solutions provider, has unveiled a new branding platform with updated messaging: “More than fast. More than signs.” “We want people to know that while we are fast, more importantly, we provide … Continue reading
Skullcandy Uses BizBox To Create Mobile Events Center
Scottsdale-based BizBox, which encourages businesses to think outside of the box, is teaming with Skullcandy, Inc. (Nasdaq:SKUL), a performance lifestyle audio brand, known for doing just that. The result will be a one-of-a-kind mobile event presence that Skullcandy will use … Continue reading
Understanding The Why And How Of Public Relations
Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the crowd — which may explain the $1 million-plus spent on … Continue reading
Commotion Promotions Ranks As One Of The Fastest-Growing Companies
It began in an apartment in 1984, with a lot of passion and dedication and little room in which to work. Twenty-plus years later, Commotion Promotions has expanded to seven locations nationwide, not only marketing and promoting their clients, but … Continue reading
Ads Have To Gross You Out, To Work Best, ASU Report Shows
ASU report shows: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements may only freeze us with fear and inaction. New … Continue reading
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Thanksgiving Day By The Numbers