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Latest Posts - Marketing
10 Things Every Customer Wants
Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group, customers tend to buy from sellers who are superlative at the following tasks: 1. Bring New Perspectives and Ideas If customers could diagnose their own problems and come up with … [Continue Reading]
The 10 Keys to Social Media Success
Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand the impact of social media generally and aren’t careful about how they approach the medium. The following are 10 tips … [Continue Reading]
Stand Out in Local Search Directories
A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories … [Continue Reading]
HSMAI member profile: Tiffany Nelson
Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing … [Continue Reading]
Secrets to a successful client-agency partnership
Unlike the scenes we all love in Mad Men where account execs spend the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise of an agency is serious business. And like any partnership, the better the communication, the more successful the relationship and … [Continue Reading]
HSMAI member profile: Lynn M. Flosi
Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011. Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing … [Continue Reading]
Social Media Marketing in Times of Tragedy
If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. The … [Continue Reading]
Enterprise Offers Free Course for Business Leaders
Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that … [Continue Reading]
How to Correct Lost Sales Leads
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing (www.advisorsedgemarketing.com), … [Continue Reading]
Tips for Getting Booked as a paid speaker
With 90,000 international, national and local associations holding 767 meetings a day, speakers are needed. But sometimes it’s hard for speakers to find those paying audiences. At the April meeting of the NSA-Arizona chapter, Certified Speaking Professional Ed Rigsbee will share how to get paid bookings through article writing. Rigsbee, … [Continue Reading]
Local Search Engine Optimization
Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses … [Continue Reading]
Q&A with HSMAI president
Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, … [Continue Reading]