Category: Marketing
Flagstaff And Scottsdale CVB See Solid Returns On Investment
Flagstaff Convention and Visitors Bureau and the Scottsdale CVB see dividends from marketing dollars spent The old saying, “You have to spend money to make money” is especially true in the case of Arizona tourism. Two cases in point are … Continue reading
Seven Tips For Franchise Owners: Leveraging Your Name
Running a franchise is easy if all franchise owners manage under a common brand, a Unique Selling Proposition (USP) and everything else the contract commits them to follow. So how can individual franchise owners become a team and bring their … Continue reading
Maximize Marketing Coverage With Mobile Technology
Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can … Continue reading
Moving Forward: Social Media Marketing In 2012
Moving forward: Thoughts on social media marketing in 2012 With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for … Continue reading
Learning From The Penn State Scandal: Handling The Media In A Crisis
In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State scandal. With news released in a matter of seconds thanks … Continue reading
Giant Lego Man: Marketing Scheme?
Here’s something you don’t hear all that often: a giant Lego man washed up on a Florida beach a couple weeks ago. That in itself is pretty odd, but this is actually the third such sculpture to be discovered since … Continue reading
Twitter Political Campaign: Promoted Tweets And TwoSides
Twitter Political Campaign: Promoted Tweets And TwoSides By Victoria Fortnum and Alexandra Huskey Twitter & Political Campaigns Twitter recently announced they were going to begin selling sponsored ads to candidates and political committees and their political campaign. Adam Bain, Twitter’s … Continue reading
National Speakers Association Shares Business Tips, Practices
Business Tips: As your business trims the fat and weathers a tough economy, here are a few business tips and practices, from business professionals, including Stacy Tetschner of National Speakers Association and Pamela Barker of Genesis Strategic Planning Inc., to consider … Continue reading
Lessons From Apple: Maximizing Public Relations Efforts
When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference. Whether you are introducing a new product, opening the doors … Continue reading
Women in Construction AZ Provides A Women-Only Environment To Network
Women in Construction AZ provides a women-only environment to congregate, relate concerns and network The blueprint for success in the construction industry is no longer signed with ink and set in stone. It’s going through a few revisions, redrafting from … Continue reading
Q&A With Rochell Planty, AzMPI President
Rochell Planty, AzMPI President, discusses her role in the Arizona Sunbelt Chapter of Meeting Professionals International, its goals and more. Q: Tell us a little bit about your professional background. I have more than 18 years of experience in the … Continue reading
Lesson Learned From Steve Jobs: People Before Products
People before product. This is an important lesson taught by Steve Jobs who passed away Wednesday, October 5. Steve Jobs created a culture of innovation. His attitude of putting the customer and people first, changed the way we communicate today … Continue reading
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The Small Business Year In Review 2011 & Outlook For 2012