AZ Now Biz Author: Juliet Straker
Recent posts
Get Your Ads Noticed, And Other PR Lessons
How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers through the door. For companies touting consumer-related products and services, … Continue reading
Consumer Behavior Sparks Ideas For New Products, Expanding Markets
Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or it can be as simple as taking something already in … Continue reading
Understanding The Why And How Of Public Relations
Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the crowd — which may explain the $1 million-plus spent on … Continue reading
Cultivating A Success Relationship With A Marketing Agency
Whether you are running a small start-up or a Fortune 500 company, the planning and execution of a marketing campaign demands a variety of skills and knowledge. While most large organizations may have an in-house marketing department, big companies and … Continue reading
Maximize Marketing Coverage With Mobile Technology
Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can … Continue reading
Moving Forward: Social Media Marketing In 2012
Moving forward: Thoughts on social media marketing in 2012 With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for … Continue reading
Learning From The Penn State Scandal: Handling The Media In A Crisis
In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State scandal. With news released in a matter of seconds thanks … Continue reading
Lessons From Apple: Maximizing Public Relations Efforts
When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference. Whether you are introducing a new product, opening the doors … Continue reading
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Fall Buying: What Do You Purchase? 